The overnight sensation that is Dead Island has stirred a lot of press since February when the Announcement Trailer was released. There has been so much positivity that they have chosen to expand to other forms of media; most recently, a novel to be released in september. Since it's release, the game trailer has become the most successful video game trailer of all time; slating the game to potentially be one of the biggest game release of 2011. With press like this, who wouldn't want to expand the franchise. The book is announced to be released simultaneously with the game. One thing I think would be cool is if you could get a copy of the book when you pre-order the game. Since it's release 4 months ago, the Dead Island Trailer has gotten 6.2 million twitter mentions and over 10 million views.
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